Hi, my name is Tony Radfish and I’m a surfer and stand-up paddleboarder born and raised in Malibu. Nowadays, I build paddle boards and offer lessons, but I’ve recently taken another leap of faith to open my first retail location. As many of you know, I joke that I’m the hardest working beach bum in the world. The fact is, I just might be. In 5 years I’ve created a brand that is truly a lifestyle. I make surfboards, stand up paddle boards, and kite boards. I’ve traveled around the globe giving my apparel , boards, and stickers to new friends I meet. With the help of the internet and social media I’ve managed to sell over 1000 boards and average 500 lessons a year. The crazy thing is, I did that on my own, without a store.
As far as I’m concerned, I have the perfect life—I spend my summers at the beach and off-seasons traveling the world, but the thing that matters most to me is preserving the beautiful place I came from, Malibu. Now that I’m set to launch the Radfish Malibu Apparel and Board Store, along with this blog, I feel like the next natural step is to give back.
I am truly a lifelong Malibu local and I have an obligation to my community to show that I am here to give back. I will be using my business to generate customers and create a community to assist me in several projects to help clean our beaches, prolong a healthy environment, and contribute to keeping our community one of the best places on Earth. This blog is here for us, so ideas and feedback are welcome! Help me take Malibu back.
Let’s all have a Radfish day.
Check back here for more information and event announcements, but in the meantime check my social media for updates: